Centric is not your typical construction company. They don’t do boring. They don’t follow trends — they build them. They’re bold, they’re disruptive, and they bring swagger to an industry that’s overdue for a shake-up. Their crew shows up ready to work hard, win big, and have fun — and I wanted a brand video that captured every ounce of that energy.

After reviewing RFP responses from six creative firms, I decided to partner with Once Films, providing creative direction in everything from the tone, the shots, the music, and the pacing of the final video.